Kathy WirtanenAdministrative, Facility& Conference AssistantP: (540) 464-7361F: (540) 464-7396 Center for Leadership & EthicsVMI, Marshall Hall500 Anderson DriveLexington, VA 24450
Social Media 101 Moderator: Dave Gunnarson, Lockheed-MartinAn introduction to the different types of social media, this session will explain how to get started and what tools are available to make the process easier. Learn how to address management hesitations regarding the risks associated with using social media as well as the wealth of possible benefits.
Social Media 102 Moderator: Sylwia LaBudde, SmithfieldFoods, Inc.Once you have established a social media presence, how do you stay relevant on a limited budget? How much time is required? Learn how to deal with privacy concerns. What is the future of social media and how will that impact your organization?
Developing Your Voice and Using MetricsModerator: Ann Regn, DEQEvery post reflects your brand. Learn how to develop a strategy for posting and use metrics to enhance your success.
Reputation Building and Damage Control Moderator: Zoe Myers, Georgia-PacificLearn when and how to react to negative posts.
Emergency Preparedness and Response Moderator: Jim Thornton, Newport News ShipbuildingSocial media is quickly becoming an essential tool in emergency preparedness and response. Learn how the state, localities, and companies are incorporating social media into their public information plan.
Video Messaging and YouTube